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The business communication and the Modern Marketing


A few decades ago, emerging market business concepts and actions never mentioned previously, including those related to corporate communication and its entire universe. Currently, it is impossible to imagine business plans of actions that bypass the role of communication and power in dealing with the institution's image. The business communication is rather a powerful strategic tool. You can find various changes that impact business, technology is creating some new challenges.The free flow of information online as well as establishing new ways of doing business makes it one of the more traditional marketing activities such as sales management assumes increased importance.

The marketing is aimed at generating consumer propensity to consumption by analyzing the threats and opportunities of the macro environment and its realization is accomplished through sales activities that will operationalize its decisions and getting information back to the market. It is through the sales plan to plan, direct and control the sales activities of an organization. To ensure a growing market for their products, companies must organize sales forces and set their goals. The objectives of the sales force must be guided into the reality and characteristics of the target markets they serve and the desired position within the same. The traditional view that guides even the sales forces of most organization with the volume of sales generated.However, another view is gaining more current space within an increasingly globalized and competitive. It is a vision focused on customer satisfaction and company profit. Today the suppliers of goods and services are seeing the information content of their offerings as a major source of value-added factor of higher profit margins. Thus it is for the sales force to analyze sales data, and measuring the size of the market. Outsourcing is a practice dating from the early modern era. This concept is not new, since many companies have made it a business strategy.


In recent years, the global outsourcing market has been expanding rapidly and new sectors including sales. Outsourced Sales Cydcor emerges and turns into new business opportunities for marketing companies. Outsourcing showed two tendencies, one where companies focus their efforts on their core activities and another where a concentration on the value of information. The workforce is also part of outsourcing, but not the same as in the then already well known outsourcing of personnel, where the work was always purely manual work with little use of technology. So you can find Sales outsourcing companies in developed as well as some developing countries.